Centella asiatica, commonly known as the Gotu Kola or Indian Pennywort, is a medicinal plant used in Asia and etsy[dot]com 2India for various kinds of ailments, from nervous disorders t o aging to common bacterial and viral infections, among others. It grows best in swampy and other wet areas.

The ancient Chinese and Indians swear by the Centella asiatica’s efficacy as an herbal medicine and have been using the plant for centuries. One of the touted benefits from this small herb is reversing the effects of hair loss. A study cited in an article on Livestrong.com concludes that extract from the Centella asiatica significantly improves hair length and volume.

etsy[dot]comThe Centella asiatica acts as a fortifying agent that nourishes the hair follicles and scalp and priming it for a healthy hair growth. It helps in improving blood circulation, allowing the proper flow of oxygen and nutrients to the scalp.

Enjoy the hair growth benefits of Centella asiatica in a bottle of Novuhair, nature’s answer to hair loss. Together with other ingredients all derived from nature, Novuhair gives you strong, shiny, and healthy hair the safe and effective way.




MY JOURNEY BACK TO HEALTHY HAIR: Abby Asistio’s Recovery from Alopecia

Singer-songwriter, TV host, and the poster girl for alopecia in the country, Abby Asistio is singing a happy tune nowadays. And it’s all because of those precious new strands of hair growing on her previously bald head.

Diagnosed with alopecia areata since the age of four, an autoimmune condition characterized by the loss of hair due to damaged hair follicles, Abby had to contend and overcome various physical, emotional and psychological obstacles. Having exhausted almost all possible treatments to no avail, Abby finally came to terms with her condition and even rose above it.

With much grace and courage, she went public with her condition in 2012 and shaved her head. Her message was loud and clear: It’s perfectly fine to be bald and beautiful. Her message was received with loud cheers of praise and her life has never been the same since that fateful day.

Today, Abby proudly shows off her head with its short hair, like a child showing off a prized toy. “It has consistently been growing longer these past two years. My hair is significantly thicker now and I could already style it in different ways, even without having to wear wigs, turbans, and other hair accessories,” she shares with an obvious gleam of joy in her eyes.

Although it might seem like a miracle or a scientific breakthrough, Abby quickly reveals her secret: Novuhair, nature’s answer to hair loss.

After her public outing in 2012, Novuhair reached out to Abby and offered her their product. She had already heard about it from Fanny Serrano, a family friend and the brand’s endorser, but she was wary of trying another product just to get disappointed all over again.

She eventually relented and started using Novuhair in March 2013. After six months, Abby was pleasantly surprised to notice fine strands of baby hair growing in previously bald areas. “It was very exciting! It encouraged me to be more persistent in using it,” Abby recalls.

Since that day, Abby has been a loyal Novuhair user and swears by it. “I use the scalp lotion, shampoo, and conditioner religiously,” Abby continues.

It seems like a miracle, those delicate black strands of hair growing from her scalp and for Abby, the sensations are almost all new to her. “I never thought I could have a full head of hair again. I could actually “take care of my hair” now and even go to the salon to get a trim,” she says enthusiastically. “I love having hair again,” she further states.

Having alopecia is a huge part of Abby’s life journey and after successfully recovering from it, she has made it her mission to help others afflicted with the same condition. She started by putting up the first support group in the country – Alopecia Philippines, which aims to spread awareness about the condition and at the same time, inspire and motivate those with alopecia to become more secure and comfortable in their own skin.

As of now, the group’s online Alopecia Philippines Facebook group counts around 300 members from all over the country. There are those who are afflicted with alopecia themselves and some are their family members or loved ones. “People share stories there, share experiences, post inquiries as well as words of encouragement to help those in the group,” Abby states.

The group has already lined up a number of activities and campaigns for the year, especially during Alopecia Awareness Month come September, including a planned Alopecia Weekend Boot Camp and awareness concert. They also hope to formalize the organization before the year ends to do more for those with alopecia in the country.

“It’s never easy,” Abby says about living with alopecia. “But remember, you are not alone. People around you love and care for you, and accept and appreciate you for who you are. Look for someone to talk to, a shoulder to cry on, people to laugh about your journey and hair stories with,” Abby further shares.

“Everything happens for a reason. In the end, we can choose to rise above the disease and come out better, stronger, more courageous, and more beautiful. Our hair may come and go but it is who we are, what is inside that truly matters and lasts,” Abby says with a smile, the beautiful woman who has bravely battled alopecia and came out of it gloriously victorious.


Imagine if you had USD1,000.00, what would you do with it? Far-fetched idea? Think again!

viral_video_ad_timWith Novuhair’s “Be a Novuhair Endorser Viral Video Contest” you can b e their next brand ambassador and the lucky recipient of USD1,000.00 in cold cash! Just let those creative juices flowing and send in a video of yourself saying “Novuhair, nature’s answer to hair loss!” For additional contest details, visit Novuhair Official on Facebook now.

And while you’re gearing up on how to be the next online sensation, here’s something to get you inspired – ten things you can buy and do with your thousand bucks. And no, we’re not talking about paying off bills or credit card debts here.

1. Get wired! Upgrade to the latest iPhone model or get a laptop and a tablet to stay connected all the time.
2. Splurge on a designer bag like a classic Louis Vuitton.
3. Plan for the future. Invest in stocks and mutual funds.
4. Invest in health and fitness. Get an annual premier membership at your favorite gym.
5. Whisk off your special someone to a luxurious weekend getaway in one of our beautiful islands – Boracay, Palawan, Bohol or Cebu.
6. Feeling uber-generous? Throw an impromptu party at one of the metro’s top buffet restaurants for 40 of your family and friends.
7. With smart planning, a thousand dollars could take you to three countries in Asia. Backpack your way through Thailand, Cambodia, and Vietnam and experience the different high of traveling.
8. Share your blessings by sponsoring a child’s education for a year through humanitarian organizations like World Vision. Or adopt-a-school in calamity-stricken areas in Visayas by donating much needed supplies and equipment to underprivileged rural schools.
9. Be smart, start a savings fund by using the money to open a passbook account.
10. Pamper yourself! Schedule an appointment with a dermatologist for facial pampering or indulge in heavenly full body massages and scrubs at the spa. Or head over to your favorite salon to update your do’ and give your tresses some tender loving care with some carefully selected treatments.


So, what are you waiting for? Join the “Be a Novuhair Endorser Viral Video Contest” now for a chance to win USD1,000.00!

Promo runs from November 22, 2014 to March 22, 2015(NCR and Luzon only) . Per DOH-FDA-CCRR Permit No.: 827 s. 2014.



Top hair and make-up artist to the stars and fashion designer Fanny Serrano’s eponymous salon moves to a bigger and swankier space at 32 Scout Borromeo St., Tomas Morato, Quezon City. They are offering additional beauty services to complete the pampering experience this new year.

For details, check out the salon cheat sheet below!

Telephone No.: (02) 351-1698, (02) 351-3329, (02) 410-1748, (02) 364-9200

Address: 32 Scout Borromeo St., Tomas Morato, Quezon City

Operating Hours: 10:00 a.m. to 7:00 p.m. Monday to Saturday
9:00 a.m. to 6:00 p.m. during Sunday

Budget: Hair cut starts at P600.00, hair and make-up starts at P1,800.00

The Lowdown: Everything you need for a beautiful and stylish day is here. It’s a one-stop-beauty-shop especially for brides and debutants offering gown designing, formal wear, hair and make-up services and even jewelry and other accessories. No need to book separate designers, make-up artists, hair stylists, and worry about getting stuck in traffic while rushing from one beauty appointment to the next. To book “the” Fanny Serrano himself, call ahead of time and look for Beth, his personal assistant.

What’s New: Beat those mid-week stress with their basic facial starting at Php399.00. Or splurge a little and indulge in some luxury facials with mask starting at Php880.00 for platinum or collagen mask and gold mask at only Php990.00. They also offer Diamond Peel at only Php500.00.


#THE BEAUTIFUL PROJECT Celebrating Alopecia Awareness Month

September marks the month long commemoration of Alopecia Awareness worldwide. To culminate the month-long celebration in the country, Alopecia Philippines partnered with Novuhair for the #Beautiful Project Workshop held last September 28, 2014 at The Vault Manila, from 5:00 to 9:00 P.M.

Led by Alopecia Philippines founder, Abby Asistio, the event was designed to bring together people afflicted with alopecia and provide an avenue for the free-flowing exchange of information, sharing of experiences, and create a support system for everyone in the community.

With the help of Novuhair, nature’s answer to hair loss, #The Beautiful Project featured a talk on alopecia by renowned doctor, Dr. Cecilia Catapang. Abby, who’s also a Novuhair brand ambassador, gave a moving testimonial as to her journey to hair loss and eventual slow recovery from hair loss, thanks to Novuhair.

Attendees to the event were also treated to fun, games, and prizes courtesy of Novuhair, wigs from Lynelle: House of Hair Fashion, through the assistance of Ms. Jennifer Sevilla, and rousing performance by Aia de Leon of Imago.

Next year, Alopecia Philippines, together with Novuhair, hopes to reach more Filipinos in its goal of educating them about alopecia and empowering those who are already living with the reality of hair loss.


WHAT HAIR CAN DO: Creative Uses for Human Hair

Have you ever wondered what salons and barbershops do with all the hair that falls on their floor daily?  Well, aside from sweeping it off to the trash or donating it to make wigs, hair is also sold and bought for other unconventional purposes.  Below are a few examples of the creative, albeit sometimes peculiar, uses of human hair and items made out of it.

1.Make a diamond. Yes, you read it right. A company called Heart in Diamond specializes in highly unique and personalized synthetic diamonds made from carbon extracted from a lock of hair or the ashes of your loved one. Its website markets these lab-made diamonds as ideal gifts fit for any special occasion such as anniversaries or the arrival of a new baby.

2. Eco-friendly eyeglasses. Designed by graduates of the Royal College of Art-London, these sustainably fashionable eyewear, aptly called Hair Glasses, make use of human hair with bioresin as a binding agent.

hair glasses 3
3.Create jewelry. Kerry Howley, a contemporary British jewelry designer, designed a collection of jewelry, particularly neck pieces, made of human hair.


4.Hair gowns and dresses. Designed by Thelma Madine of UK’s Big Fat Gypsy Weddings TV show, the gown pictured below is made out of a total of 820 feet of hair. Another designer/artist, Charlie Le Mindu, whose celebrity clients include Lady Gaga, also works with human hair as the main material for his fashion pieces.

5.For home and structural improvement. In some rural areas in Asia and Europe, human hair is mixed with clay and other binding agents for plastering walls. A study on the various uses of human hair claims that human hair provides extra reinforcement and “significantly reduces cracking.”




Aloe vera is widely known in the Philippines as a natural herbal remedy for treating burns, cuts and wounds, and promoting thick and shiny hair. Commonly grown as a house plant, the aloe vera’s leaves contain a rich gel-like substance, which is usually applied directly to the skin or scalp.

girls-524239_960_720The aloe vera (scientific name: Aloe Barbadensis) is the most popular among the family of aloe plants and originated from North Africa. It figured prominently in traditional folk medicine and was also believed to be used by the Native Americans and those in the Caribbean to treat scalp infections and promote hair growth.

The aloe vera gel has anti-inflammatory, anti-fungal, and anti-bacterial properties that relieve scalp itching and irritation, and remove dandruff and flaking. It stimulates hair growth by keeping hair pores clean, allowing new hair strands to push through the pores, and nourishing the hair follicles for stronger and longer hair strands. Aloe vera also has a moisturizing property that keeps hair strands from becoming brittle and falling off easily.

And now, the hair growing properties of aloe vera are now in a bottle – in Novuhair, nature’s answer to hair loss. As one of its active ingredients, Novuhair brings you the wonders of aloe vera to your daily hair care regimen.

•Novuhair Product Information 


We read it in beauty magazines. Our hair stylist recommends it. Celebrities endorse it. Conditioners are part of the hair care regimen aimed at giving us softer, smoother, and shinier locks. But how do hair conditioners work exactly? How do they transform dry, tangled hair into a mass of light silkiness?


Author Krystnell A. Storr writes it is all about opposites attracting each other in an article published on www.scienceline.org. Conditioners contain positively-charged cationic surfactants, or surface active agents, which binds to the negative charge of the hair strands. Storr further explains that the attraction is so strong that the surfactants completely cover the cuticle flakes protecting the inner layers of the hair strands, ensuring they continue overlapping against each other like fish scales. When cuticle flakes are snug and tight, they easily slide up past each other preventing them from jutting out and causing tangles and breaking off eventually. Thus, hair feels soft and smooth.

Hair conditioners also contain moisturizers and fatty oils that lock in moisture in each strand, preventing them from becoming dry and brittle. Some oils, like olive and coconut oil, also improve the hair’s elasticity, making it feel softer and more manageable. Glossers and detanglers, which are usually silicons and polymers, coat the hair strands with light-reflecting chemicals for a shinier appearance. Other active ingredients include thermal protectors to shield the hair from excessive heat from styling, lubricants, and sunscreen, among others.

With the abundance of different conditioners in the market, make sure to choose the right conditioner based on your hair type to maximize its effectiveness. For fine and flat hair, a volumizing conditioner is best to give it more bounce and body, while a deep and smoothing conditioner works better for big, curly hair to get the frizz under control. Specific conditioners are also available for color-treated hair to prevent color fading.girl-518321_960_720

For softer, shinier, bouncier, and more manageable tresses, make sure to condition your hair regularly with the right conditioner for you.




Myth or Fact: Diet is related to hair loss


Fact; it’s important to eat right in order to be generally healthy. Nevertheless, no food has been proven to be beneficial or detrimental to hair.

The Newcomer to Your Routine

When it comes to looking good and maintaining our figure, we all have our routines: eat healthily, exercise regularly, cleanse, tone and moisturize. When it comes to hair care however, our commitment to routine varies.

Some of us prefer hair we can wash and wear. Others like to spend more time working their mane: blow drying, curling or straightening, gelling or waxing it into style. Others, still, have extra special requirements: a trip to the hair spa every now and then, a preferred stylist for trimming or drastic makeovers. Hair, indeed, is the one arena in which we can all agree to disagree.

But one thing’s for certain: we all want healthy, or at least healthy-looking, scalp and hair.

Now, apart from shampooing and conditioning, how does one achieve that, given the spectrum of dedication to hair out there? More importantly, is this even achievable for those who don’t feel like exerting too much effort on their mane?

The answer is yes, and it’s simple. One only needs to incorporate another player to their routine for leveled up maintenance: Novuhair Topical Scalp Lotion.

Though primarily known as nature’s own remedy to hair loss, Novuhair Topical Scalp Lotion also works excellently as a hair care agent. This means using it to help prevent hair loss, as well as taking advantage of its side effects. Novuhair also helps hydrate the scalp, maintain the hair’s natural luster and prevent early hair graying and whitening.

Made of herbal ingredients that include moringa oleifera, panax ginseng, virgin coconut oil and the natural essences of rosemary and peppermint, Novuhair nourishes the scalp and hair by increasing the flow of nutrients and improving blood circulation to the scalp. This, in effect, helps solve hair loss and grow back hair. At the same time, it strengthens the scalp against premature hair loss.

Using Novuhair is quick and simple for everyone. Those who want a quick and instant solution simply need to squeeze out the lotion onto their scalp and take a few minutes to massage. Do this after rinsing out the shampoo, while bathing.

Those who don’t mind spending extra time on their crowning glory may also use it as a leave-on styling agent throughout the day. Again, simply massage on enough lotion to cover the entire scalp, and then style your hair accordingly.

It’s an easy single step to slide into your already established routine, and one that can be effortlessly applied by wash-and-wearers and high-maintainers alike.


Novuhair is available at all Mercury Drug and leading drugstores nationwide. Call 413-6570 or 0922-883-0575 and visit www.novuhair.com for more details.